PROJECT

BIOSWITCH aims to bring Europe to the forefront of the bio-based economy by encouraging and supporting brand owners from different sectors to switch to bio-based approaches.

In order to achieve this, the project proposes a holistic, systemic approach based on two pillars:

A framework placing brand owners in the centre of a set of events and communication actions that will allow shaping solutions to mitigate their perceived risks; and
the BIOSWITCH toolbox as the ultimate instrument that will assist them in the bio-based transition journey.

FOUR VALUE CHAINS

OBJECTIVES

To develop a network of brand owners and to identify best practices and assess main needs, perceived risks, motivation and incentives they gain when switching to bio-based approaches.
To deliver an effective “switch-to-bio-based toolbox”, the so called BIOSWITCH toolbox.
To validate the proposed BIOSWITCH toolbox with real brand owners from different sectors and maturity levels, evaluating their feedback and producing the final configuration of the toolbox.
To roll-out the BIOSWITCH toolbox at European level and replicate it at regional level.
To disseminate and exploit BIOSWITCH.

CONCEPT

IMPACT

Raise brand owners’ interest in switching from fossil-based to bio-based products.

Enhance brand owners’ involvement with and commitment to a circular sustainable society.

Increase marketability of bio-based alternatives.

METHODOLOGY

To achieve the objectives of BIOSWITCH, the project has been partitioned into six work packages:

WP1 is focused on creating the BIOSWITCH framework that will connect brand owners with the rest of the bio-based transition actors.
WP2 will be devoted to the creation and set-up of the BIOSWITCH toolbox.
WP3, will validate it through the selection of different testers and the organisation of a pan-European online matchmaking event.
WP4 will pursue the roll-out and replication of the BIOSWITCH tool, capitalising all the knowledge and outputs generated through previous WPs. A set of regional events and replication assessments, together with a training programme, a consumer outreach initiative and a guide for using the toolbox will be the main outputs.
WP5 will ensure the project results are communicated and disseminated to the appropriate audiences, and that an exploitation and afterlife plan for the BIOSWITCH toolbox is developed.
Finally, WP6, deals with project management and coordination.