BIOSWITCH at Expo Food Service 2021

The BIOSWITCH Communications Manager Ana I. Martinez, from Sustainable Innovations (SIE), participated in the Expo Food Service 2021 Conference that was celebrated in Madrid, Spain, on 24 and 25 November 2021. There, she introduced the BIOSWITCH project to different brand owners working in the food and beverages sector, such as Veiko Factory, REYES VARON and Refrescos Sanmy, among others.

In addition, she shared with them and with some of the consumers attending the event the best practices and lessons learned during the Instagram campaign carried out this summer targeting consumers.