The Brand Owner Perspective on switching from fossil-based to bio-based products
The Brand Owner Perspective on switching from fossil-based to bio-based products
bioswitch The BIOSWITCH project has carried out research to explore the role that brand owners can play in supporting market uptake of biobased products and to capture the perspectives of European brand owners in relation to biobased products.
Based on the findings of this paper, brand owners have an overall positive outlook towards biobased products, with 85% of brands who don’t currently use biobased ingredients or products within their branded products and 95% of brands who don’t currently use biobased packaging interested in including these in future.
However, brand owners still perceive some concerns surrounding biobased products including their high cost, functional performance and ease of integration, as well as their reliability of supply. Regional differences among brand owners have also been identified, with cost and uncertainty around customer demand appearing as a bigger issue in continental Europe, with functional performance concerns appearing as a more pressing issue for brands in northern Europe.
