BIOSWITCH participates in BIC webinar about market uptake & consumer acceptance of bio-based products
BIOSWITCH participates in BIC webinar about market uptake & consumer acceptance of bio-based products
bioswitch The BIOSWITCH Project Coordinator Anna Tenhunen, from Clic Innovation Oy, presented the BIOSWITCH project at the BIC – Bio-based Industries Consortium internal webinar on “How to stimulate market uptake & consumer acceptance of bio-based products?” on 17 May 2021.
Ms Tenhunen presented the framework results of BIOSWITCH on barriers, challenges and perceived risks of Brand Owners when switching to biobased alternatives and the attendees worked together on an interactive session to propose different solutions to mitigate them.
A big THANKS to all the participants, and especially to the BIC – Bio-based Industries Consortium members for organising the webinar and the co-presenter Anne Warnig, who presented the AllThings.Bio project, a sister initiative that drives for the same as BIOSWITCH, but it puts consumers in the centre. Collaboration among all the actors and projects in the bioeconomy is key!
